Agents share the same job description, but not the same results. Learn the three qualities that help you net more with less hassle when you sell.

One of the biggest questions any future home seller faces is how to select the right agent to sell their home. Most homeowners we work with want two things from a sale: to net as much money as possible and to experience as little inconvenience as possible. Agents may share the same job description, but they’re far from interchangeable, and the differences tend to show up in three key areas.

1. Expertise that prices your home correctly. The first quality to examine is expertise, because it determines whether an agent can price your home appropriately for current market conditions. Today’s market is dynamic and constantly changing, and an agent with deep knowledge positions your property to command top dollar.

2. Marketing that reaches the right buyer. Exposure matters, and you want as many buyers as possible looking at your property. Reach alone isn’t enough, however, because the wrong message delivered to a broad audience can miss the mark entirely. Look for an agent with genuine marketing and advertising experience who knows how to target your ideal buyer.

You make your money in real estate in negotiations.

3. Negotiation skills that protect your equity. Pricing is largely in the market’s hands, since the market itself determines value. You make your money in real estate through negotiation, which is where you truly fight for every dollar. Your agent needs the skill to defend your equity and secure the biggest check possible on closing day.

The cheapest agent can cost you. It’s tempting to hire whoever quotes the lowest price or commission, but that choice isn’t always the best. We see it happen time and time again in today’s market.

If you’re thinking about selling in the next year or two, we’d love to start the conversation. We’d be honored to show you what we do differently from other agents in today’s market and how we help people transition into a whole new lifestyle. Call us at (651) 998-9829, email info@holzgroup.com, or visit holzlifestylehomes.com. We look forward to hearing from you.