If your home is "just sitting" with no offers, three major reasons may be holding back your sale: pricing, feedback, and marketing.

“Why isn’t my home selling?” It’s a question I hear from homeowners who feel stuck, frustrated, and unsure of what to change next. If your home has been sitting on the market longer than expected, there are usually some clear clues that can help us uncover the reason.

Here are three reasons why some homes sit on the market with no offers:

1. Start with pricing. Your home’s price is the first place to look when your home isn’t selling. Even if your home is beautiful, the wrong price can push it out of reach for the right buyers.

It’s not about matching another home exactly; no two properties are identical. But there are directionally accurate comparables, homes with similar features, location, and condition, that help us pinpoint the right bracket.

See, every buyer searches within a price range. If your listing sits just above the cutoff for your ideal buyer, they might never even see it online. That’s why aligning your home’s price with the right buyer group is crucial.

And it’s also why choosing a full-time real estate professional matters. The average agent sells only six homes a year, and last year, the National Association of Realtors reported that 60% of real estate agents sold no homes. You deserve someone who studies pricing daily and understands how to position your home correctly from day one.

“If your price is off by even a small margin, the right buyers may never see your home.””

2. Pay attention to feedback. Every showing tells a story. When buyers view your home, your agent should be gathering their feedback because those comments often reveal exactly what’s missing.

Maybe buyers say, “It feels dark,” or “It’s smaller than expected,” or “We like it, but there’s a newer one nearby.” One comment might not matter much, but repeated feedback is gold.

You’re never going to appeal to every buyer, and that’s okay. The key is identifying patterns and acting on them. Maybe a paint refresh, updated lighting, or decluttering a few rooms could make all the difference. A full-time professional can help you interpret that feedback and decide which changes will have the biggest payoff.

3. Refine your marketing message. Every home offers a lifestyle and how someone will live in it. Maybe it’s the open floor plan that’s perfect for hosting friends or the backyard that’s built for summer barbecues. The story your marketing tells should make buyers imagine themselves living there.

Generic or “cookie-cutter” marketing doesn’t connect emotionally. The right marketing strategy should highlight the lifestyle your home offers, use professional photos, strong copy, and videos that reach buyers where they’re looking, whether that’s online, on social media, or in person.

If the marketing feels flat, the right buyer might scroll past without realizing your home was exactly what they wanted.

These are the first three areas we look at when diagnosing why a home isn’t selling. If you, or someone you know, has been struggling to sell, I’d be happy to provide a complimentary, no-obligation second opinion.

Book a strategy call with me.

Sometimes, a fresh perspective is all it takes to get your home sold.

Reach out anytime at (651) 998-9829 or info@holzgroup.com, and let’s figure out what’s standing between you and that SOLD sign.