From clearing icy paths to optimizing warmth, I’m sharing the professional strategies that turn cold-weather listings into successful home sales this season.

Selling a home in winter can feel risky, especially when there’s snow on the ground and cold temps outside. But here in Minnesota, winter listings are normal, and when done right, they can perform extremely well.

Even though the spring market gets most of the attention, many homes launch while it’s still winter. Buyers are active, motivated, and paying close attention. That means preparation matters more than ever.

Here are the three biggest things we focus on when helping sellers create a strong winter showing experience:

1. Make the exterior safe and easy to access. First impressions still start outside, even in winter. If buyers struggle to walk up to the home, it creates friction before they ever step inside.

Clear snow and ice from sidewalks, driveways, and front steps. Pay extra attention if your driveway has a slope or if walkways tend to get slick. Buyers should be able to move comfortably from the street to the front door without worrying about slipping.

A clear, safe path sends a simple message that the home is cared for, and the showing will be easy.

2. Keep the inside warm and cozy. Once buyers step inside, comfort matters. Winter showings should feel noticeably warm and welcoming.

“Winter buyers are serious buyers, and preparation makes all the difference.”

Use warm lighting throughout the home, especially in living spaces and bedrooms. Make sure the thermostat is set so the house feels cozy, not chilly. While energy savings matter, showings are not the time to turn the heat down.

When buyers feel comfortable, they stay longer, explore more, and connect emotionally with the space.

3. Be strategic with listing photos. Photos matter year-round, but winter listings require planning.

If possible, schedule professional photos right after a fresh snowfall. A clean winter landscape can create a beautiful, inviting look. If you know you’ll be selling in winter, capturing photos earlier in the year is also smart. Fall photos with green yards and full trees can be saved and used later, alongside winter photos. This gives buyers the best visual picture of the property across seasons.

A strong photo strategy helps your listing stand out online before buyers ever book a showing.

Selling in winter does not mean settling for less. With safe access, a cozy interior, and thoughtful photos, buyers can still fall in love with your home.

If you’re unsure about timing or want help preparing your home for a winter sale, getting guidance early makes all the difference. Simply reach out at (651) 998-9829 or info@holzgroup.com. I’ll help you build a smart, confident strategy for 2026.