Adjust your pricing, improve the condition, and upgrade your marketing before summer interest fades.

If you’ve noticed that some homes are flying off the market while others linger with no offers, you’re not imagining things. Summer 2025 has brought a market full of mixed signals. While certain price points are still competitive, others are stalling, and many sellers are left wondering, “Why isn’t my home selling?”

Here are the top three reasons your home might be sitting and what you can do to change that:

1. Price it right. Buyers are watching their budgets more closely than ever, especially with interest rates holding at historically average levels. That means pricing based on past assumptions or emotional expectations just doesn’t work anymore.

Instead of guessing, take a close look at current comparable sales. What your home was worth in the spring may not reflect today’s demand. Market value can shift quickly, almost like the stock market. Even a few weeks can make a difference. Therefore, ensure that your pricing reflects current market data that accurately reflects today’s market conditions.

2. Assess your home’s condition. Today’s buyers are cautious. With less wiggle room in their budgets, they’re quick to factor in any repairs or cosmetic issues. Things like worn paint, outdated finishes, or deferred maintenance can impact how buyers perceive your home’s value.

“Market value is constantly changing. Last season’s price might not work today.”

It’s not just about what’s broken; it’s about how the home feels. Buyers want to walk into your home and see that it’s well-maintained and prepared for the market. If the home shows pride of ownership, it strengthens their sense that the asking price is fair.

3. Update your marketing strategy. Is your marketing robust and dynamic enough to reflect the lifestyle of your home? Every home offers a unique lifestyle, and you need to ensure that you’re highlighting the key features of your home to attract the attention of the right buyers. 

Good marketing tells a story. It shows people what it’s like to live in your home, not just what it includes.

Does your listing speak to the experience of being there? Does it highlight outdoor spaces, natural light, proximity to parks, or great entertaining areas? That emotional connection is often what drives buyers to take the next step.

If your home has been on the market for a while, it might be time for a second opinion. Sometimes, all it takes is a fresh look at pricing, condition, or marketing strategy to get things moving again. Feel free to reach out to our team at (651) 998-9829 or info@holzgroup.com. We’d be honored to help you in today’s ever-changing market.